Hypebeast and Michelob ULTRA Team Up on Retrospective 20th Anniversary Drop

In celebration of two decades of shaping contemporary culture, Hypebeast has teamed up with Michelob ULTRA for a special 20th anniversary collaboration, unveiling a custom varsity jacket that merges sport, style and legacy. Founded in 2005 by Kevin Ma as a blog dedicated to weekly sneaker drops, Hypebeast has evolved into a leading voice and a cultural incubator across fashion, sports, entertainment and music. To mark this special milestone, the 2002 beer purveyor and Hypebeast have co-created a...